Indulgent, intricate and intimate – there’s much more to a scent than meets the nose.

Behind the marketing and advertising appeal of a scent is the science. The human nose is a sensitive organ that can detect more than 350,000 different scents.

The human sense of smell plays an important role in memory because scent receptors in the nose connect directly to the section of the brain responsible for memory and emotions. So powerful, in fact, the nose is believed to affect 75% of our daily emotions.

It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power behind the sense of smell.