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Do You Have Good Business Scents?
03/16/2011
Most studies and discussions concerning ambient scenting revolve around using scent to drive consumer behavior. However, scent can also be used in business environments that are business-to business (B2B) and corporate internal meetings and work spaces. As the sense most closely tied to emotion and mood, smell can work to help us feel more
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Remember That Great Hotel?...Using Scent for Hospitality Branding
03/15/2011
Over and over again, research has confirmed that our sense of smell is directly linked to our memories and emotions, both powerful factors in branding. Brands that consumers strongly associate with a positive emotion are successful, generating increased dollar sales, repeat sales and customer referrals. Memory, too, plays an important part of
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Science Behind the Scent
03/15/2011
In this post you will find a lot of cool and interesting information about the actual science behind scent marketing and how our sense of smell works. Brough to you by AromaTech Scent Marketing Canada and USA. Fact Sheet 003 // AromaTech: the science behind the scent The nose knows Researchers and academics have long understood the power
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Scents of Place: Scent Branding in the Hotel World
03/14/2011
They say it’s our most powerful sense, but scent is oft forsaken in the flash-and-buzz world of branding. Travel editor Natasha Mekhail reports on how hotel brands are using custom fragrances to out-sniff the competition. As a travel editor, I spend a lot of time writing about what distinguishes one hotel from all the others. I also
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Mitsubishi - Smell of Success
03/13/2011
Labels: scent branding, case study, printed advertising, scent applications About AromaTech Scent Marketing Company. Aroma Technologies, is the leading provider of scent marketing
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About:
AromaTech Scent Marketing Blog
This Scent Marketing blog aims to uncover the latest and greatest scent marketing solutions in Canada and USA. In addition to this, it gives you a blog spot to learn more about and to voice your thoughts on the topic of scenting marketing, scent diffusion machines/equipment, aroma oils and essential oils that are widely utilized by retailers, hotels, casinos, gyms and other environments.
Please feel free to comment on this fascinating industry and post your Scent Marketing experiences.
Created by Aroma Technologies Scent Marketing Canada and USA based in Vancouver, BC.
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