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The Power of Smell
07/27/2010
by Vandana Mathrani The sense of smell is the most neglected of all of the senses in humans (1). This is surprising, considering that seventy to seventy-five percent of what we perceive as taste actually comes from our sense of smell. More specifically, it is the odor molecules that enter the passage between the nose and mouth
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How to increase brand engagement using scent marketing
07/14/2010
Over the past decade there has been a steady growth of research outlining the benefits of diffusing scent within a retail environment. This research has been conducted by both specialist research centres keen to explore the as yet enigmatic power of the human nose as well as by big brands, such as Samsung, who are
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ASSAULT ON THE SENSES
07/01/2010
Destinations Of The World, News April 2010 Influencing behaviours and creating suggestions at both the conscious and unconscious levels can be the right stimulus for Consumer Arousal. Think back to your last hotel stay. What did the lobby smell like? Do you recall the music being played or was it the tune in the lift that stuck in your
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Marketers tap into our biology to boost sales
06/10/2010
Ray-Bans anyone? Tom Cruise's signature shades in the film Risky Business increased sales by 50 per cent.Come inside the supermarket of the future. Erin O'Dwyer As you walk through the fish department an atomiser squirts out a fresh lemon aroma, stimulating your sense of smell and taste. In the cut-flower section,
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Brand savvy tweens. Smell Marketing expert – Martin Lindstrom
06/08/2010
Visit msnbc.com for
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AromaTech Scent Marketing Blog
This blog aims to uncover the latest and greatest scent marketing concepts. In addition to this, it gives you a blog spot to learn more about and to voice your thoughts on the topic of scenting marketing.
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